01 · The product system
One economic ambition. Four products that turn evidence into governed change.
An enterprise cannot realise AI economics through modelling alone.
It must select the right work from real evidence, understand the full economic case, preserve the reasoning and put approved changes into operation.
One decision, with evidence before it and accountability after it.
See the connected rolesCortexEnterprise IntelligenceTests operational reality against available evidence
Qualified Process Case
DeltaEconomic IntelligenceShows what the change is worth
Certified Economic Process Case
The economic decisionEnterprise leadership approves, changes or declines
Approved change
NOVAGoverned Execution SystemBuilds and runs the approved change under control
Runtime evidence → realised economics
Hippo · Context FabricKeeps the context and reasoning of every step
02 · Four distinct roles
Know what should change. Know what it is worth. Keep the context. Run it under control.
Each product owns a different part of the decision, and gives the enterprise something it can use.
They work together across a transformation, and each remains a product in its own right.
Know what should change
Cortex Enterprise Intelligence
Tests what leadership believes about a process against what people report and what operational systems record, starting from industry patterns that frame the investigation but never count as proof.
Qualified Process Case Illustration
- What leadership believes tested
- What people report compared
- What systems record compared
- Industry patterns frame only
- What could not be evidenced named
Qualification outcome
Do this firstFix the process firstPilot trapLeave it aloneLoading process example…
Explore CortexKnow what it is worth
Delta Economic Intelligence
Builds the full economic case for the qualified process: what it costs today, what it should cost as an AI-native process, the investment to get there, and the quality of the value it creates.
Certified Economic Process Case Illustration
Residual people and technology, plus the full AI run cost, against today’s fully loaded cost. Investment and payback sit beside it.
- Cashable
- Avoided cost
- Released capacity
Kept apart, never added. “Certified” names PurpleAI’s governed economic case for enterprise approval: not an external accreditation, audit or savings guarantee.
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Explore DeltaKeep the context
Hippo Context Fabric
Keeps the reasoning behind every step: the evidence, assumptions, approvals and outcomes, with where each came from and how it changed, long after the people involved have moved on.
Decision trail Illustration
- Outcomewhat the running process did
- Approvalwho approved, on what basis
- Assumptionwhat was assumed, and why
- Evidencewhere it came from
- Mandatethe original question
Trace any figure in the case back to its source.
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Explore HippoRun it under control
NOVA Governed Execution System
Turns the approved case into an AI-Native Process Contract, builds it through the enterprise’s own engineering tools, then runs it under controls and records what actually happens.
Build and run record Illustration
NOVA BuildAI-Native Process ContractTests and evaluationsRelease evidenceNOVA RunControls and approvalsObserved operationRuntime evidenceBuild and Run are two parts of one product. NOVA works with existing engineering and business systems rather than replacing them; it does not value the change.
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Explore NOVA
Four outputs the enterprise keeps: a qualified process, an economic case, a decision trail and evidence of what ran.
See the enterprise journey03 · One process, connected
From the process you think you know to the economics you can defend.
Follow one process through the system.
Each product hands the next one a governed result, and the enterprise keeps the decision.
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Cortex stops at the qualified process. Delta stops at the economic case. The enterprise decides. NOVA acts only on what was approved.
Explore an illustrative example04 · The right start
Start with one process. Or reshape how the enterprise transforms work.
Two different ways in, for two different decisions.
Delta-Lite · paid · standalone
Assess one named process
For a team that wants an owner-reviewed economic case for one process.
You work through
- How the work runs, where it breaks and what it costs
- Where AI could change it, how ready the process is and the risks
- Current and AI-adjusted economics, reviewed by the process owner
- Decision outputs the owner can share and use
It does not
- Observe operational systems or verify what people report
- Certify or audit the economics
- Require Cortex, Hippo or NOVA
Enterprise product system · tailored engagement
Transform work across the enterprise
For leadership deciding where AI should change work at scale, on evidence, and putting those decisions into governed operation.
The engagement brings, as it requires
- Cortex: processes qualified on organisational, human and system evidence
- Delta: enterprise economic cases for leadership approval
- Hippo: the reasoning and lineage kept across the programme
- NOVA: approved change built and run under control
How it starts
- Scoped with PurpleAI for your priorities
- A Delta-Lite assessment does not transfer into it automatically
Not ready to choose? Try a free governed example with synthetic figures.
05 · Your next decision
Choose the decision you need to make next.
Understand one process and its AI economics, with the process owner.
Explore Delta-LitePlan evidence-based transformation across the enterprise.
Discuss enterprise transformation
Or start with a free governed example.
Different places to start. One standard: make the economics of work visible and accountable.